![]() ![]() Allows you to set a specific impression share goal for your ad Can be especially useful in competitive industries where it's important to stand out Helps ensure that your ad appears in the top positions of search results New York criminal defense attorney wanting the absolute top position for their ad at least 50% of the timeīenefits of using Target Impression Share Bidding: Real estate agent in Miami wanting to be at the top of search results for specific keywords at least 50% of the time Set your desired percent impression share and maximum bid limitĮxamples of using Target Impression Share Bidding: Choose where you want your ads to appear (anywhere on results page, top of results page, or absolute top of the page) Click on bidding and select target impression share from the drop-down menu Click on your campaign and go to settings ![]() Steps to use Target Impression Share Bidding: This strategy allows you to bid for specific positions in the ads results Today, we will be discussing target impression share bidding, a new strategy released by Google Ads Welcome to the Surfside PPC Youtube channel Target Impression Share Bid Strategy - Improve Google Ads Impression Share and Ad Position Overall, TSI can help you be visible and dominant for your target keywords, but it's important to use it wisely and in combination with other bidding strategies. ![]() Testing it first is also recommended before running a full campaign. However, it's important to set it at the right percentage and do your keyword research. In summary, TSI is a great way to achieve your goal of being at the top or specific spots in Google search results. Use target CPA or target ROAS specifically to get conversions at the specific price. Use TSI for branding when you want to be absolutely dominant for those keywords. Test it first before running a full campaign for this bidding strategy. Do your keyword research and find your bid ranges. Set it high enough to achieve your goal, but not too high that it will burn your budget quickly. If your brand needs to be number one always and you have the budget for it, then TSI is an amazing way for you to buy brand awareness, visibility, and dominance in Google ads. TSI is really useful when you absolutely have that goal to have your ads ranking at the very top or the very specific spots where you want them. You can set Google ad target impression share at the account level for all campaigns or set it for a specific campaign and then run at that level. It adjusts your CPC or cost per click to what it takes to win the spot in the auction. TSI is an automated bidding strategy, meaning you're giving control of the bidding to Google. ![]() You have three options to select from: absolute top of page, top of page, or anywhere on the page, and then you can choose what percentage of the time that you want that spot. It allows you to select a specific percentage of times that you want your ad to show in very specific spots in Google search results for your specified keywords. TSI is a smart bidding strategy in Google ads. He explains what it is, how it works, and when to use it, as well as when and why not to use it. In this video, Richard Cruz from WSI Priority Media discusses the target impression share best practices for Google ads campaigns. Google Ads Target Impression Share BEST Practices ![]()
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